Taking Your Brand Direct-To-Consumer (D2C)(DTC)

The article is from Business of Fashion, but it really pertains to all brands. Some nuggets:

• Labels that rely on cash from wholesale partners to keep their businesses afloat from season to season face the daunting task of building a DTC strategy: it's capital intensive, requires new technology builds, and a different focus on brand experience

• Start small and iterate

• Companies undergoing the shift will need to adjust their organizational structure to support a single view of product and communication amongst all divisions of the company

• Additionally, brands will have to focus on storytelling over just marketing, keeping the customer's best interests in mind

• Brands should also consider continuing to nurture the right wholesale relationships that can generate reliable revenue but also raise capital to expedite the process