How to Acquire Customers Online

Digital marketing costs are growing. A recent BoF article put the cost-per-click of search engine marketing ads at 25% more than last year - an all-time high. At the same time the landscape is full of DTC brands fighting for attention.

So how do you acquire customers online in this environment? First, you need to set aside a budget for digital marketing. as one entrepreneur put it, “rent is basically the same thing as digital marketing”

Further, as costs rise, it's more important than ever to try a number of tactics to reach your marketing objective (you have a digital marketing plan with a clear marketing objective, right?) and see what works and what does not. It requires a methodical approach and lots of patience.