Beauty Brands and Menopause

Beauty Brands Embrace Menopause

  • Beauty products and treatments, brands like Vichy, Phytomones, Stratum C, and B. Nourished, have taken aim at women experiencing perimenopause, menopause and post-menopause symptoms.

  • P&G’s Pepper & Wits, is a brand targeting menopausal women, that they’ve been test marketing since last July

  • The new category is more than just an anti-aging rebrand: by 2020, more than 50M women will be 51 or older — the average age for menopause

Alicia Morga