Digital Marketing Guide

Marketing is hard

There. I’ve said it. Marketers are made not born and the advent of digital marketing has made it all the more complex.

I’ve worked with a ton of digital marketing folks - from junior employees at agencies to Chief Marketing Officers, and they all make the same mistake. They jump into the various platforms and think those platforms, like Facebook or Tik Tok, are going to solve their problems.

And that just doesn’t work. It’s important to zoom out and really consider what you’re trying to accomplish with your marketing. Do you want more people to know your brand name? Do you want more sales?

I can guess what you’re thinking - I want it all! Or my boss wants it all! Of course. But that’s not how your marketing will be successful.

Now there are tons of resources online that purport to help and I’m sure you’ve tried a number of them. You’ve watched the YouTube tutorials, you’ve bought the purple books, but often all these resources just confuse you further.

I’ve seen it time and time again in my consulting and my teaching. Marketing can be easy. There’s a formula and you can learn it.

This guide is that formula. It’s your checklist for every digital marketing plan you’ll ever create. Really it’s for any marketing plan you want to create, but my focus here is on digital because that seems to intimidate folks the most right now.

But not you! At least not for long. With this guide you’ll have the secret sauce. It’s a proven, repeatable, tool that you’ll want to have in front of you whenever you think about marketing.

When you purchase this guide, you’ll get

• An instructional video

• A digital marketing checklist

• A cheat sheet of the most important digital marketing terms and formulas

And the satisfaction that you now have a way to make your marketing objectives come true!